Visitor Statistics: Mass Media Intervention

May 29th, 2008 by admin

The Stanford Heart Disease Prevention Program demonstrated that personal influence, combined with mass media intervention, increased the chances of achieving a significant behavioral change as per visitor statistics. Findings of positive effects of face-to-face instructions have also been reported from studies of a peer-led AIDS intervention program among university students. They therefore decided to launch another STD intervention campaign on the basis of our own experience and the results of other prevention programs that used peer education.    Their aim was to create a campaign that would be noticed by a majority of the students and would (a) increase their knowledge about STDs, (b) tell them where to turn for an STD checkup, (c) encourage them to have an STD checkup, (d) promote a positive attitude toward condom use, and (e) increase the use of condoms. They hypothesized that a campaign combining peer education with a mass media intervention and a thorough knowledge of the target group would have a measurable effect on the knowledge, attitudes, and behaviors in this student group. 

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